For the bedroom
Need something for a special night? We've got you covered — well, kind of 😉
Est. 2016 · As seen on Shark Tank
Underwear you
Underwear you
actually look
forward to.
The intimates and loungewear brand for women — matching sets, pajamas and the soft everyday pieces you live in. Delivered monthly, or shopped whenever you feel like it.
Rated 4.5/5 · 12,895 reviews
BootayBag
— care label —
100% feel good
wash cold, wear often
do not settle
“You're creating a movement and changing the way women feel in their underwear.”
Kendra Scott · Shark Tank
The brand
About BootayBag
BootayBag exists for one reason: underwear shopping is a chore, and it shouldn't be. Instead of standing under fluorescent lights guessing at a size, you tell us what you like once — and new intimates show up at your door.
Designed by women, for women
Every piece is chosen by a small all-women team who wear it themselves first. If it digs, rides up or feels like a costume, it doesn't make the bag.
More than lingerie
The line has grown well past the bedroom. Pajama sets, graphic tees, socks and soft around-the-house layers now sit next to the lace.
Built on comfort, not rules
No push, no padding you didn't ask for, no dressing for anyone else. Sizes run XS through XXL and the fit is meant to disappear once it's on.
What we make
Collections
Four worlds, one wardrobe. Whatever the day asks for, there's something here that already fits.
Around the house
The perfect graphic tee, pilates socks, and everything else for lounging.
Pajamas
Every girl needs her beauty rest. Soft sets made for actually sleeping in.
Everyday essentials
The no-underwire, no-thinking-about-it basics that quietly do all the work.
The advantages
Why women stay
Six reasons the bag keeps landing on doorsteps month after month.
A fit guarantee
If the fit isn't right, exchange it or send it back. Getting your size sorted shouldn't cost you anything but one message.
Sizes XS to XXL
Bra and undie sizes are chosen separately, because bodies rarely come in one neat number.
No decision fatigue
You set your preferences once. After that, fresh styles arrive without you opening a single tab.
Total flexibility
Skip a month, swap a style, add extras or cancel — all from your account, no phone call required.
Member savings
Members get a discount site wide plus free shipping, so restocking the basics stops being a splurge.
Discreet delivery
Plain packaging, no branding shouting from the porch. What's in the bag stays your business.
Uses guide
How it works
Four steps, in order. It takes about two minutes to set up and then it runs itself.
-
STEP 01
Pick your sizes
Choose a bra size and an undie size independently. Not sure? Start with what you wear most.
-
STEP 02
Choose your style
Each month brings new sets to pick from — lace and detail, or simple everyday shapes.
-
STEP 03
It arrives
Your bag ships in discreet packaging. Try everything on the day it lands — that's the fun part.
-
STEP 04
Adjust anytime
Skip a month, swap a size, or cancel. Nothing is locked in and nothing is buried in fine print.
Making it last
Delicates aren't fragile, they're just particular. Treat them right and a good set will outlast a drawer full of cheap ones.
- Washing
- Cold water only. Hand wash anything with lace or a garter; everything else goes in a mesh bag on delicate.
- Drying
- Air dry flat, away from direct heat. The dryer is what kills elastic, not time.
- Storing
- Lay bras flat rather than folding one cup into the other, and keep lace away from anything with a hook.
- Rotating
- Give a bra a day off between wears so the band can recover its shape.
- Replacing
- When the band rides up or the straps won't stay, it's done — usually six to twelve months of regular wear.
Membership
Become a member
Members save on everything they buy, ship free, and get a fit guarantee that covers returns and exchanges. Skip an order, add extras, or cancel whenever you want — the whole point is that it bends around your life instead of the other way round.
- ✓ New sets to choose from every month
- ✓ A member discount that applies site wide
- ✓ Free shipping on member orders
- ✓ Fit guarantee — free returns and exchanges
- ✓ Skip, swap or cancel anytime
Two ways in
Lingerie sets
The detailed stuff — bra, garter and undie together. For the girl who genuinely enjoys lingerie and wants something new to look forward to.
Everyday sets
Softer shapes, no underwire, nothing to think about. The pieces you'll reach for on a Tuesday morning without looking.
Prefer to try before committing? Start with a one-time bag.
Established
2016
Our story
About us
BootayBag started in the basement of an ex-boyfriend's house — packing bags by hand, one order at a time. A few years later that same idea was on the Shark Tank stage.
Today we're still a small, all-women team, and the work hasn't really changed: find pieces women actually want to wear, price them like a normal person is buying them, and ship them without any of the theatre the lingerie industry is famous for.
What has grown is the range. What began as underwear now covers bedroom pieces, pajama sets, graphic tees, socks and the comfort things you keep reaching for around the house.
- Founded
- 2016
- Team
- All women
- Sizes
- XS – XXL
- Reviews
- 12,895
Good questions
FAQs
The things women ask us most, answered plainly.
What exactly is BootayBag?
An intimates and loungewear brand for women. You can subscribe and receive new pieces each month, or simply shop when you feel like it. Both work; the subscription just costs less over time.
How does the monthly bag work?
You choose your sizes and the kind of set you want, then each month you pick from the new styles. Your bag ships automatically after that — no reordering, no reminders to ignore.
What sizes do you carry?
XS through XXL, and bra and undie sizes are selected separately so you're not forced into one number for both.
What if something doesn't fit?
That's what the fit guarantee is for. Members can return or exchange, and we'll help you land on the right size so the next bag is right the first time.
Can I skip a month or cancel?
Yes to both, anytime, from your account. Skip when your drawer is full, come back when it isn't. There's no minimum term.
Is it only lingerie?
Not anymore. Pajamas, graphic tees, socks, accessories and other around-the-house comfort pieces sit alongside the intimates.
How is it packaged?
Discreetly. Nothing on the outside announces what's inside, which matters if you share a building, a hallway or a nosy front desk.
Where does the Amazon button take me?
To a curated Amazon search for women's intimate wear, so you can browse and check out with an account you already have. It's an affiliate link — see the note in the footer.
Ready to feel good in what nobody else sees?
Browse the full range of women's intimate wear and check out in a couple of taps.
Buy now on Amazon